Content Revamp for a Jewellery Store


One of our latest assignments involved redoing the entire product hierarchy for an mens rings and wedding bands and had recently introduced a whole new range that required content and product descriptions to be written.


The client had some previously written content by a freelancer that was working well for them, and the main requirement the client had was to keep the same tone and messaging as the rest of the content to maintain uniformity across the brand and the website.


The new range for the website included a range of men’s gold rings and bands as well as a new collection of platinum rings. The content we wrote not only matched the same theme as the original content but also exceeded our client’s expectations by having a grabber feature. The grabber feature is a very useful tool in the copywriters armoury used to end the descriptions with an action provoking statements that sells the features, advantages and benefits of the product that is being promoted.


An example of an action provoking grabber in this example can be detailed as below. One of the great things about this ring is that it’s made of tungsten(feature) which means its scratch proof( advantage) so you don’t have to worry about getting nicks or scratches on it(benefits) and having a maintenance free ring is something any man would love, isn’t it( the grabber). The psychological flow is meant to subconsciously attract the buyer to the actual need of having this product opposed to a traditional factual copy that would say something along the lines of, this cool ring is made of tungsten which is really super hard and scratch proof. This is merely stating the facts or properties and does not tie in to any user utility or advantage and the final benefit is up to the customer’s imagination or research to discover.


Reasoning behind adapting this style.

We looked at jewellery stores like Tiffanys and Blue Nile to see the adopted strategy for high ticketed items.

The customer was selling high value ticketed items online which meant value had to be added in order to convert the customers who came seeking a bargain into seeing value with high end pieces. Different products would require a different approach to product descriptions. For example a bargain shopper would come looking for plain gold bands. They would need to be sold the product based on value compared to prices at the jewellers, so the grabber would be and who would love to save hundreds on a similar product at high street jewellers.



The customer was very pleased with the overall increase in sales for the new product range compared to the new copy they had written in house which wasn’t really working for them.  The conversion rate improved with immediate effect as the site was already receiving high traffic. Our approach to Seo centric copy also meant the client immediately started ranking for a range of long tail keywords specific to their product range. We have been consulted by them again to rewrite their about us page and a few more new product descriptions.


Blog Writing Persona


At Scoop it we absorb the persona of the ghost we are writing us. Esentially if we are writing as a banker, we would transform our persona to use the language that a banker would use in daily life or for a professional write up.

We provide complete blog writing services. From managing the blog to understanding your business to creating top quality content to posting we handle it all for you. Our blog writers are all experts across different industries as well as niches which enables us to transform into this wide array of personas.

We are also ready to provide the best Seo alignment services and all our content will be hundred percent unique as well as original.

If for some reason you are not satisfied with our content then we will provide you with unlimited revisions to ensure that you are totally satisfied. Our expert blog writers know how to make a real difference to your company. They write content that is conversational and engaging and designed to attract and hold the reader’s attention. We start by understanding what our clients want and then we create blogs that are focused on a particular target audience.

Our ghost writing services will make it easy for you to meet your publishing targets. We do everything for you including planning and creating content that is professional and of a very high quality. We are very good at what we do and our long list of satisfied customers are testament to our qualities and abilities. Our ghost writing services are going to take your ideas and transform them into perfect content.

Our team of writers can handle all kinds of ghost writing tasks including producing songs and writing speeches as well as doing anything that requires you to put words to paper. We are committed to helping you achieve your goals and look forward to every opportunity to serve you.
So, if you are looking for high quality and original blog content or any persona or audience based ghost writing, then get in touch with us. Our prices are very competitive. We are motivated by a strong work ethic and at the same time we are very professional and will spare no effort to ensure total customer satisfaction. Whatever is the size of your business you can count on us to provide you with the best quality and very original blogs. Best of all, exemplary service does not have to cost an arm and a leg.


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Blog Writing Services


Press Releases

Press Releases0

Posted in Blog

There’s nothing more effective in the world of traditional and web journalism than a well crafted press release. Not only does it capture a message clearly but it also gives businesses a sense of professionalism. Although their effectiveness has changed recently in terms of Seo, they still a prove to be a great way to get the word out as well as to build a diverse link profile.

This is why we believe you should hand over all your press release needs to our team of dedicated copywriters.


What does an effective press release entail?

  1. An effective press release is newsworthy. Most media outlets receive a tonne of information in a day. In order for your press release to stand out and capture the attention of editors, sales executives and journalists one has to ensure that they put together an interesting piece
  2. It should be well formatted. A press release captures the essence of professionalism and should therefore be well edited and free of error. Every detail of the release should therefore be well coordinated in order to meet the high standards that media outlets expect.
  3. It should be optimized. The digital revolution has brought along with it a number of changes that only experienced copywriters can reveal. These include search engine optimization, encryption and a host of other standards. An effective press release in these modern times should take all these changes into account.


Why should I entrust a copy-writing firm with my press release needs?

  1. Professionalism. Our copywriters are highly skilled in the art of putting together an effective press release. They are well trained and have experience across a variety of industries and their related media outlets. This ensures that all the work done is of the highest quality thereby increasing its effectiveness. If copywriting was a sport our team would have probably won the Olympic gold for it.
  2. Save time and money. Putting together press releases and distributing them is a time consuming job, if you are involved in the running and operation of a business then you’ll probably not have time for it. It is therefore more convenient to hand over all your needs for us to fulfill. Our rates are fair and flexible enabling even small business owners to enjoy a range of services without burning a hole through your pocket.
  3. Distribution.This is a factor that most businesses never take into account until the last minute. Getting your press release onto blogs, websites, magazines and other related news agencies won’t be easy without a few connections. Save yourself some energy and let us go through that trouble for you.
  4. Reliability. Chances are that once you’ve put out one press release your business will need more in the future. In this case we are happy to offer your business continued services in the long run.

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