It’s not easy nor cheap to conduct traditional random sample polls. It’s much easier, cheaper, and mostly less risky to focus on aggregating and analyzing others’ polls. Organizations that traditionally go to the expense and effort to conduct individual polls could, in theory, decide to put their efforts into aggregation and statistical analyses of other people’s polls in the next election cycle and cut out their own polling. If many organizations make this seemingly rational decision, we could quickly be in a situation in which there are fewer and fewer polls left to aggregate and put into statistical models. Many individual rational decisions could result in a loss for the collective interest of those interested in public opinion.This will develop into a significant issue for the industry going forward.

It is impossible to read this as anything other than an attack on Nate Silver, who is by far the most prominent aggregator and analyzer of others’ polls currently operating today. And it simply reeks of sour grapes. During the campaign year, Silver consistently pointed out that Gallup’s results were oddly inconsistent with what other pollsters were finding. And he was right — Gallup got it wrong. It is not inappropriate to point that out.