The Shammies celebrate the finest sham media. "Competition for the 2013 Gold Shammy," said the panel of judges, "has been cutthroat." The Shammies are not for the tabloid lower orders. Rupert Murdoch has been honoured enough. Shammies distinguish respectable journalism that guards the limits of what the best and brightest like to call the "national conversation".

The Shammy judges were especially impressed by a spirited campaign to rehabilitate Tony Blair. The winner will receive the coveted Jeremy Paxman Hoodwink Prize, in honour of the famous BBC broadcaster who says he was "hoodwinked" over Iraq - regardless of the multiple opportunities he had to challenge Blair and expose the truth and carnage of the illegal invasion.